Wynn Resorts’ WynnBet casino and sports betting app has expanded its US market access to seven states, as the platform rolls-out its Iowa-based entry in partnership Elite Casino Resorts.
The multi-year agreement with the integrated resort firm will give sports fans in the Hawkeye State access to WynnBet for mobile sports betting, licensed by Elite’s Riverside Casino and Golf Resort.
Elite Casino Resorts owns and operates three casino resort destinations in Iowa, with the Riverside Casino and Golf Resort, located just south of Iowa City; joined by Rhythm City Casino Resort in Davenport; and Grand Falls Casino and Golf Resort in Larchwood, a short distance from Sioux Falls, South Dakota.
In a media release, Wynn Resorts said of the latest expansion: “To meet the demands of the quickly moving igaming industry, WynnBet is fast-tracking discussions regarding market access in more than a dozen other large jurisdictions to be announced.
“Combined, the company’s secured and prospective market access would position WynnBet to reach approximately two-thirds of the addressable online bettors in the United States.”
WynnBet is currently available in New Jersey and Colorado, and will soon open its virtual doors in Michigan. In addition, the entity has secured market access in Indiana, Iowa, Nevada, and Massachusetts, and has submitted for licensure in Tennessee and Virginia.
In November 2020, Matt Maddox, CEO of Wynn Resorts, spoke of “substantial progress” in advancing the group’s interactive division, as the casino developer and operator detailed continued struggles for its land-based operations in a trading update.
The company, which initially inked a deal with sportsbook and casino operator BetBull in October 2018, says that Wynn Interactive was formed following a merger of its online sports betting and gaming business, social casino segment, and strategic partner.