Hard Rock International has documented the launch of its new digital offering, which is intended to serve as an exclusive vehicle for global online gaming and sports betting.
Hard Rock Digital is a joint venture with a number of gaming industry veterans, and will serve as the exclusive vehicle of Hard Rock and Seminole Gaming regarding igaming, as well as online and retail sportsbooks.
The offering is to be managed by former Stars Group CEO and Flutter Entertainment non-executive director Rafi Ashkenazi, who will become executive managing director and executive chair in 2021 following a garden leave period.
Ashkenazi will be joined by ex-Stars Group executive vice president and chief legal officer Marlon Goldstein, who becomes executive managing director and CEO, and ex-Fox Bet president Matt Primeaux, as executive managing director and president.
This management team will report to a newly formed, independent board of directors for Hard Rock Digital, which will be chaired by Jim Allen, chairman of HRI.
“We are honoured to join forces with Hard Rock International on this new venture,” said Goldstein. “Hard Rock International is consistently at the forefront of innovation and vision in the gaming industry and the ‘Hard Rock’ gaming, hospitality and entertainment venues are iconic worldwide.
“We look forward to providing an authentic, digital experience for Hard Rock’s global fan base within a comprehensive, omni-channel offering.”
Hard Rock Digital will leverage HRI and SGA’s database of more than 130 million customers and footprint of nearly 250 land-based venues across 76 countries to provide an omni-channel offering for interactive gaming and sports betting.
“With the launch of Hard Rock Digital, we are broadening our digital business which enhances consumer experiences and offerings across our interactive gaming and sportsbook offerings,” added Allen.
“Hard Rock Digital also intends to pursue strategic branding and distribution opportunities both within the US and globally. In the US alone, the potential future market size is estimated at $7bn for sports betting and $14bn for online gaming.”