Swiss Casinos deepens Playtech partnership with iPoker sign-up

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Swiss Casinos Group has deepened its alignment with Playtech after the group revealed that it is to bring the gambling tech firm’s iPoker Network to the country for the first time. 

The operator, which counts four land-based venues across the country, in Schaffhausen, Pfäffikon, St Gallen and Zurich, as part of its stable, first partnered with Playtech in September 2019. 

This saw Playtech announce its entry into the regulated market, with Swiss Casinos subsequently becoming the first operator in the country to commence a live casino offering and jackpot casino titles.

Marc Baumann, CEO Swiss Casinos Group, noted: “Launching our online casino offering in partnership with Playtech over the past twelve months has been incredibly rewarding, and we are excited to be bringing the iPoker.com network to Switzerland for the first time.  

“By working closely with Playtech, we can learn more about our players and create the most effective, tailored experience possible, allowing us to adapt to the market and the changing demands of our audience for many years to come.”

Playtech asserts that its core strategy for poker is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players.

The scale and stability of the network allows the company to cater to a wide range of partners, regardless of the size of their player base, core business or marketing strategy.

Shimon Akad, chief operating officer at Playtech, explained: “We’re proud to partner with leading operator Swiss Casinos. At Playtech, we are continuing to invest in expanding and evolving our software and network to address the future of online poker head-on.

“Having invested heavily in our new poker web client, in addition to our native Poker app and popular downloadable desktop poker client, we can offer operators access to an exceptionally flexible platform as well as an ever-growing network.

“We have migrated major new brands to the iPoker network this year, and we couldn’t be more thrilled to welcome Swiss Casinos. We look forward to a strong and successful partnership with Swiss Casinos.”