GambleAware has commissioned a second annual ‘GB Treatment and Support Demand Survey,’ which it says has gone into the field this month.
The latest study is to run concurrently with three other commissioned surveys using identical survey questions on gambling behaviour, harms, and barriers and facilitators to accessing treatment and support.
The Annual Treatment and Support Demand Survey, which will be delivered by YouGov, is designed to determine the barriers, take up and demand for treatment and support for gambling harms in Great Britain for those who gamble and those who are affected by someone else’s activity.
The sample for the 2020 survey has been increased from 12,000 to 18,000, which the charity says will enable a better comparison of differences between geographical areas at a smaller scale, and include a boosted sample of ethnic minority communities so that statistically significant comparisons can be made.
The survey intends to report findings by key demographics such as age, gender, ethnicity and geography, to highlight any key differences amongst certain groups.
Alongside this, GambleAware has also commissioned independent research agency Yonda to run an additional quota survey, and NatCen and Kantar to each run a random probability survey; all of which will run concurrently over the same period.
The adoption of this process means that, for the first time, it will be possible to compare survey responses to assess how different methodologies provide different estimates.
The results of the surveys will be compared and aim to contribute to a better understanding of how to most effectively estimate the shape and size of gambling harms across Great Britain, alongside a clearer view of the barriers and demand for treatment across the country. Results are due to be released in Spring 2021.
