International Game Technology has unveiled a collaboration with Maverick Gaming that will see the firm deliver retail and mobile sports betting for the casino owner and operator in Colorado.
The agreement will see IGT’s PlaySports platform power retail sports betting at Maverick Gaming’s three Colorado-based casinos, as well as interactive sports betting throughout the Centennial State via Play Maverick Sports.
“IGT’s comprehensive PlaySports technology will enable Play Maverick Sports to engage new players and enhance our portfolio with exceptional sports betting experiences at our casinos and throughout the state of Colorado,” noted Justin Beltram, Maverick Gaming COO.
“The turnkey nature of IGT’s PlaySports solution and its proven ability to deliver positive player experiences across channels were key drivers of our decision to choose IGT as our sports betting growth partner. Maverick Gaming cannot wait to extend the excitement of sports betting to our players and sports fans throughout Colorado.”
As a result of the multi-year agreement,, IGT will provide its PlaySports turnkey solution, including self-service kiosks, to Grand Z Casino and Johnny Z’s Casino in Central City, as well as Z Casino in Black Hawk.
The platform, complete with a fully integrated player account management solution, will also power Maverick Gaming’s ‘Play Maverick Sports’ mobile sports wagering app.
“By leveraging the IGT PlaySports turnkey solution, Maverick Gaming is positioned to benefit from the entire PlaySports value chain and operate a top-quality, cross-channel sports betting program,” stated Enrico Drago, IGT PlayDigital SVP.
“IGT will apply the experience and expertise that we have gained through our leading B2B sports betting operations in 15 US states to help fuel the success of Maverick Gaming’s Colorado sports betting enterprise.”