StarCasinò.sport are set to become Inter Milan’s Official Infotainment Partner in a new deal between the Serie A side and the Bettson Group owned igaming property.
StarCasinò will also boost the Italian giants’ digital content through social channels and ad hoc experiences for supporters and will be dedicated to football, so as to abide by Italy’s Decree Laws on betting.
“We’re delighted to welcome StarCasinò.sport to the Nerazzurri family as our Official Infotainment Partner,” said Inter Milan’s Corporate CEO, Alessandro Antonello.
“Producing innovative and quality content for our fans, taking advantage of the growing digital and multimedia infrastructures of our club, is of fundamental importance for us, and we are happy to have found the ideal partner in StarCasino.sport. We hope that this agreement will bring both organisations to a future rich in satisfaction.”
The sport and entertainment platform, which received the accolade for the Best Marketing Campaign at the 2020 EGR Italy Awards, already has a partnership in place with Inter’s rivals, AC Milan.
Ronni Hartvig, chief commercial officer of Betsson Group, explained: “One of the objectives of StarCasinò.sport is to propose a modern and engaging football storytelling.
“The partnership with FC Internazionale is very important to us in terms of image, it expands our range of contents and allows us to collaborate with an innovation-oriented club. We aim to create high-quality entertainment for Inter fans and all football fans in Italy”.
As part of the package, StarCasinò.sport will also have a presence at the club’s San Siro stadium and the Suning Training Centre, with in-venue advertising offering extra exposure and activation for the firm.
The announcement follows hot on the heels of the news that the club’s rights and sponsorship company, Inter Media and Communication, saw revenue fall by 46.7 per cent from €130.5m to €69.5m during the 2019/20 financial term.
The Serie A side put this down to loss of naming rights revenue from Fullshare Holding Limited and King Dawn Investments Limited, who quit their respective agreements with the club in March last year.
The club’s accounts will be published in full at the end of November.