BetGames.TV deepens South African footprint via Sunbet distribution

Live dealer betting games supplier BetGames.TV has maintained its South African push after securing a partnership with betting and gaming operator

As a result of the deal, players of the Western Cape Gambling and Racing Board licensed entity will gain access to BetGames.TV’s portfolio of live dealer content.

This includes titles such as Wheel of Fortune and War of Bets, as well as its recently enhanced lottery offering which has been designed to drive operator revenue across the continent.  

Sunbet will integrate the catalogue via the Bede Gaming platform, which aims to ensure that content is fully optimised for both delivery and the end user, while Bitville Gaming will project manage the initial launch.

Nitesh Matai, GM at Sunbet, said of the agreement: “Online gaming is booming in our region and BetGames.TV will be an ideal partner to help deliver live dealer content to players, whether in the comfort of their own homes or within our land-based estate in the nearest future.

“Sun International strive to offer the best, most entertaining games around and there’s no doubt that this partnership, facilitated through Bede’s platform, will confirm our position as one of the leading entertainment providers in South Africa and beyond.”

Aiming to cement its position in the region, BetGames.TV’s Sunbet agreement follows a partnership announced last week that will see the supplier provide its entire suite of live content to Peermont Hotels’ brand.

Richard Hogg, CCO at BetGames.TV, commented on the company’s latest South African deal: “’s brand has a huge following in Africa and we’re looking forward to delivering our full portfolio of live dealer content to its players across its online and retail network.

“Our cutting-edge, in-house products have been tailored to the bespoke requirements of the market in recent months and we’re very confident that Sunbet’s players will enjoy the varied suite of engaging games covering a variety of risk types now available to them.”