Online casino content aggregator and supplier Relax Gaming has secured a Powered By partnership that will see the firm integrate live-dealer betting games supplier BetGames.TV’s suite of content.
This will see the former launch a multitude of titles, including 6+ Poker, Speedy 7 and War on Bets, providing its operator partners with fixed-odds betting products, as well as lotteries and table games.
Furthermore, the link-up also offers BetGames.TV exposure amongst an added network of operators, along with enhanced speed-to-market and technical expertise.
The deal adds another brand to Relax Gaming’s studio partnership network, further diversifying the content available to its growing client base and building on a portfolio of over 1000 casino games.
“BetGames.TV offers a distinctive portfolio that is truly unique on the market and we are looking forward to seeing how it is received by our partners’ players,” commented Simon Hammon, CPO at Relax Gaming.
“Challenging the market status quo is central to our ethos, and we are always on the look-out for suppliers like BetGames.TV that deliver fresh and new ideas whilst upholding high standards of quality.”
This latest deal follows a succession of commercial agreements signed by BetGames.TV in recent weeks and months, with the firm targeting expansion across LatAm via collaborations with Mexican operator Ganabet.mx, Doradobet, Jazz Gaming Solutions, Peruvian operator Apuesta Total and Logrand Entertainment Group.
Most recently the supplier added further depth to its South African footprint after entering a partnership to provide its entire suite of live content to Peermont Hotels PalaceBet.
Richard Hogg, CCO at BetGames.TV, said of the latest agreement: “We’re delighted to join Relax’s Powered By programme, and see it as another major step for our business as we continue to gain significant ground with big brands in markets across Europe and beyond.
“As pioneers in our vertical, Relax’s offer of speed, flexibility, and open collaboration make them the ideal aggregation partner as we look to accelerate growth and build on our offering.”