NetEnt has become the first independent content supplier to enter West Virginia, marking the latest expansion of its ongoing partnership with DraftKings.
Following a successful technical integration with the Boston headquartered firm, as well as approval from West Virginia Lottery Commission, NetEnt has launched a selection of games as the first non-proprietary game studio in the newly regulated market.
Striving to increase its US footprint further still, spearheaded by a portfolio of titles that includes Starburst, Gonzo’s Quest and Blackjack, NetEnt’s entry into the Mountain State follows strong growth achieved in both New Jersey and Pennsylvania.
“We are thrilled to be the first third-party supplier to launch our games in West Virginia. It’s fantastic to have some of our most popular titles from New Jersey and Pennsylvania now live in the West Virginia market for DraftKings’ players to enjoy,” noted Brian Kraft, NetEnt vice president commercial of NetEnt Americas.
The online casino content developer extended its link-up with DraftKings earlier this month, initially taking a selection of titles live in New Jersey before going live with the firm’s growing online casino in Pennsylvania in the near future.
This followed an agreement made alongside Scientific Games and the OpenGaming platform, and before what was the firm’s third US-focused partnership of the month alongside The Cordish Companies.
This will see the firm grow its market-share in Pennsylvania via the operator’s new online brand PlayLive!, which will receive a collection of the firm’s online casino and table games.
After making its debut in August 2020, PlayLive! is the first branded online gaming site to launch prior to the upcoming opening of the group’s two new land-based casinos in Pittsburgh and Philadelphia.