B2B technology provider EveryMatrix has relaunched its BonusEngine solution across both casino and sports, offering unlimited ways to reward players and up-level bonusing via a number of configurations.

The product aims to take “bonusing to the next level” by providing a single point for managing player acquisition, retention and engagement, across brands and verticals, stating that it will enable operators to raise engagement levels and get their players to engage in real-time through targeted campaigns.

BonusEngine, says EveryMatrix, brings together efficiency and performance in bonusing while enabling gamification and access to a wide variety of tournaments, challenges, and mission-based achievements, with no gameplay interruptions. 

Built on a flexible framework, the solution can also be tailored based on new feature requests to accommodate specific operator needs.

Stian Enger Pettersen, CasinoEngine CEO, explained: “BonusEngine is the result of long-term development together with our clients. We’re pleased to present the new solution, which delivers many exciting features for operators to enhance their bonusing strategies.

“There is no doubt that great bonusing brings a lot of value for casinos and sportsbooks, but managing multiple bonuses, promotions, and campaigns on multiple brands is a time-consuming activity.

“BonusEngine acts like a single point of control, therefore streamlining the process and allowing brands to focus on their marketing, not on repetitive operational tasks.”

While EveryMatrix’s player account management clients are already leveraging BonusEngine, the new relaunched product is now also available as a stand-alone integration.