theScore secures New Jersey online casino market access via Twin River

Bally's

Score Media and Gaming has documented that latest stage of its US expansion as its Score Digital Sports Ventures subsidiary links-up with Twin River Worldwide Holdings.

The agreement will secure the firm a market access to operate an online casino in New Jersey via a multi-year agreement, pending regulatory approval.

theScore Bet anticipates launching its online casino product in the region during the second half of 2021, subject to securing applicable licensing and regulatory approvals from the New Jersey Division of Gaming Enforcement 

Under the terms of the agreement, Twin River will receive a percentage of revenue derived from theScore Bet’s operations in the Garden State, subject to certain annual minimum guaranteed amounts, an upfront fee, and renewal fees if applicable. 

The agreement spans an initial term of ten years, extendable by a five-year renewal term at theScore’s option and a further five-year renewal term upon mutual agreement of both parties.

“The addition of an online casino offering to our award-winning and truly differentiated mobile sports betting platform broadens our reach and deepens our strong portfolio of assets,” said John Levy, founder and CEO of theScore

“This is yet another step towards providing theScore’s media and betting patrons with a completely holistic and tightly integrated media and gaming experience.”

Commencement of the partnership is contingent on Twin River’s pending acquisition of Bally’s Atlantic City Hotel and Casino in Atlantic City and obtaining the necessary regulatory licenses and approvals.

The group detailed it’s $25m Bally’s acquisition in April, with the transaction seeing Caesars Entertainment receive $6m, and Vici Properties gain the remaining $19m, in a deal which also saw the operator acquire Eldorado Shreveport Resort and Casino in Louisiana and the MontBleu Resort Casino and Spa in Lake Tahoe, Nevada for $155m from Eldorado Resorts.

“We are excited to partner with theScore and to provide our Atlantic City guests with a highly-personalised igaming experience,” added George Papanier, President and CEO of Twin River. “We look forward to working with them and engaging our guests as they leverage this new, exciting platform.”

Twin River has previously inked New Jersey facing partnerships alongside Sporttrade and Esports Entertainment Group for sports betting, and PointsBet regarding online casino.