Las Vegas headquartered gaming and hospitality firm Boyd Gaming Corporation has announced the relaunch of its Stardust brand, with the return coming in the form of a free-to-play mobile gaming app.
The Stardust Social Casino, inspired by the Las Vegas casino of the same name, features a regularly updated selection of slot titles from Boyd Gaming casino floors across the country.
In addition to delivering a selection of popular titles, Stardust Social Casino also offers rewards and benefits at Boyd Gaming properties. Virtual credit purchases in the app will earn points and tier credits within the firm’s B Connected player loyalty program, redeemable at properties across the US.
“Though the Stardust Resort and Casino closed more than a decade ago, this iconic brand remains one of the most legendary names in Las Vegas history,” noted Keith Smith, president and chief executive officer of Boyd Gaming.
“With the launch of Stardust Social Casino, we are bringing back the nostalgia and excitement of this brand with a social gaming experience worthy of the Stardust name.”
Adding: “Stardust is a name that clearly resonates with gaming customers across all generations. Given its considerable brand equity, we believe the Stardust name will give Boyd Gaming a unique advantage as we further expand our online and mobile gaming presence.”
The mobile app is free to play and is available for download on iOS and Android platforms, and aims to capture the nostalgia of the Las Vegas experience once offered by the Stardust Resort and Casino.
