BetGames.TV has added further depth to its Latin American presence after partnering with Peruvian operator Apuesta Total, continuing a concerted effort across the region.
Boasting more than 400 local retail outlets as well as an online sportsbook and casinos, Apuesta Total offers games from more than 60 global and regional providers.
Gonzalo Merino, product development manager at Apuesta Total, explained: “We are thrilled to be able to offer BetGames.TV’s unique catalogue to our customers, and have no doubt that they will be thoroughly impressed.
“As we’ve seen from BetGames.TV’s popularity this year, the titles bring a new dimension to our portfolio and we are confident that they will help us continue to lead the industry during this unprecedented time.”
As part of the deal the operator will gain the BetGames.TV product suite, including Baccarat and Wheel of Fortune, along with the studio’s recently optimised lottery offering, designed to boost player engagement and revenue.
“We are delighted to be live on Apuesta Total’s hugely popular site, and have no doubt that our engaging offering will continue to go from strength-to-strength on the continent as more and more operators see the benefits,” stated Eddie Morales, LatAm sales director at BetGames.TV.
“Our highly engaging betting proposition means that we’ve proven a verifiable alternative to sports bettors in recent months, and we look forward to continuing with that momentum with a wealth of new product launches and operator partnerships.”
BetGames.TV, named the Rising Star in Casino Innovation at last year’s SBC Awards, has inked a number of LatAm focused agreements in recent weeks.
Earlier in the year the company lauded the region as “exciting and diverse” when debuting a partnership with Mexican sportsbook and casino platform London Betting Shop.
This was followed up with an agreement alongside Jazz Gaming Solutions, which saw the supplier enhance its reach across a number of LatAm territories, including Argentina, Mexico and Peru.
