1X2 Network subsidiary Iron Dog Studio has unveiled Branded Megaways, an igaming title that gives operators the ability to utilise a series of customisable options. 

Intending to allow Megaways games based on specific company brands to be brought to market “quickly and cost effectively,” the aim is to create games that capture brand identity whilst also being unique to the casino it is played upon.

Operators can customise their game via a range of backdrops, colourings and branded elements while adding their own company logos and marks, which combined with certain Megaways and game based fixtures, creates their own title.

Kevin Reid, CCO at 1X2 Network, stated: “Our Branded Megaways allow operators to leverage the phenomenal popularity of Megaways slots and combine this with the tremendous value their brands have among players.

“We have developed Branded Megaways to allow operators to do this quickly and cost effectively, without compromising on the quality and enjoyment factor of the game. The Megaways evolution is in full swing, and Branded Megaways allows operators to take advantage of this.”

Iron Dog Studio is offering to develop and integrate its first wave of Branded Megaways slots along with operators under collaborative marketing commitments. 

Branded Megaways gameplay incorporates the ‘tumble trigger’ feature that was combined with the Megaways mechanic on Iron Dog Studio’s Pirate Kingdom Megaways slot.

Iron Dog Studio’s Branded Megaways games are certified for launch in regulated markets such as the UK, Malta, Gibraltar, Isle of Man, Spain, Italy and Sweden.

Nik Robinson, CEO of Big Time Gaming, added: “It has been great to see a developer take such positive actions with the Megaways licence. Pirate Kingdom Megaways was unique and innovative, and that was taken to the next level with Megaways Jack.

“Now with Branded Megaways, there appears to be no end to the innovation from both a commercial and technical standpoint with 1X2 Network and the Iron Dog team, and we are looking forward to seeing more from the provider in the future.”