Online gambling operator LeoVegas is eyeing an expanded Nordic footprint of its GoGoCasino igaming entity with an international roll-out said to be on the cards
Following a successful launch in Sweden in March 2019, GoGoCasino, the first brand to launch on LeoVegas’ proprietary multi brand platform, sees Finland as the first region in line as part of wider expansion plans.
The group asserts that the ambition “is to take market shares in the target group that values speed and simplicity,” with the outcome thus far said to have exceeded expectations.
Operating under the collective name ‘Brands of Leo,’ GoGoCasino is striving to combine the best functions in casino with “a high level of user friendliness and alluring design”.
The entity has been developed by a small team that has used existing resources within the group, all in line with LeoVegas’ plan to increase efficiency in the company with existing resources.
The aim of the proprietary multibrand platform is to launch a number of customised brands that appeal to selected target groups.
A further example of the LeoVegas strategy is the LiveCasino.com brand that was recently launched, boasting an ambition to take the leading position in the live casino sector, lauded as the fastest growing product category in the gaming market.
The multi brand strategy and Brands of Leo are part of the company’s expansion strategy, and will contribute to the achievement of the financial targets for 2021 of €600m in revenue and €100m in EBITDA.
“GoGoCasino is the first new brand to be launched on our proprietary multibrand platform, and it is exciting to see that our customers appreciate the product and experience,” commented Gustaf Hagman, group CEO of LeoVegas.
“The fact that at GoGoCasino has done so well in the regulated market in Sweden shows our ability to use our proprietary technology to create new, appreciated brands with economies of scale and synergies across the Group. Finland is the first new market for GoGoCasino outside Sweden, and I am looking forward to scaling up the brand internationally.”