Casino software provider Playson has continued its hot streak throughout June after deepening its presence on the Portuguese market through an agreement with operator Bet.pt.
This new commercial agreement allows Bet.pt to offer the supplier’s slot portflio to its player base, including titles such as Book of Gold: Symbol Choice, Solar Temple and Fruit Xtreme, the latest addition to its Funky Fruits portfolio.
Furthermore, the operator will also gain access to Playson’s full suite of integration-free engagement tools, including bonus spins and regular tournaments with daily prize drops, which have been designed to increase player retention.
Gabino Oliviera, CEO and founder of Bet.pt, stated: “We are thrilled to launch with Playson, an established games provider with a world class product offering.
“The studio’s immersive gaming suite is a strong addition to our catalogue, and its innovative selection of retention tools will be a fantastic asset going forward.”
Bet.pt becomes the latest agreement entered by Playson this month, following in the footsteps of 25syv, Megalotto and Condor Gaming’s range of igaming site including Rembrandt Casino, 24Bettle, Big5 Casino, Casino Sieger and b-Bets.
Lars Kollind, business development manager at Playson, said: “We are delighted to be launching with Bet.pt, undoubtedly one of Portugal’s foremost operators.
“With a varied portfolio of exhilarating games alongside a highly advanced set of engagement tools, we stand ready to deliver an exciting gaming experience to Bet.pt’s ever-increasing player base.”
The shift online has been well documented in recent weeks, as many industry incumbents raced to heighten and diversify offerings in the face of wave after wave of sporting cancellations and postponements.
CasinoBeats spoke to Aleksandr Rudenko, head of integration at Playson last week, to discuss adaptation during the surge in demand, a primary focus in recent weeks, and key challenges faced when integrating new content.