CasinoBeats Malta Digital exhibitor Relax Gaming is set to expand its slots offering after entering a deal to integrated Synot Games’ suite of online casino content.
Under the terms of the Powered By partnership, the igaming aggregator and supplier is to be equipped with Synot’s portfolio of more than 50 HTML5 titles, including its latest releases Wild Blooms, Rock n Roll Roosters and Sync Spin.
Relax has added a variety of new Powered By partners to its distribution programme in the past year, which together with the expansion of its Silver Bullet content delivery stream is said to have contributed to a period of “rapid growth” for the company.
Simon Hammon, CPO at Relax Gaming, said: “Synot Games has quickly established a name for creating original online slots with high playability and attractive visuals that appeal to a variety of players.
“The addition of its portfolio to our platform will elevate the range of quality content available to our partners and we look forward to assisting the company to expand its market presence.”
The agreement is also lauded as offering a fast and effective route to market for Synot Games, the igaming arm of online and retail supplier Synot Group, as well as extensive distributional reach among a number of operators.
Ivan Kodaj, CEO of Synot Games, said: “Partnering with Relax offers great opportunity for growth as we look to continue raising awareness of our brand among top tier online casino operators and reach new audiences.
“The company’s reputation for fairness and positive business relationships is what initially attracted us to Relax. The flexibility and speed afforded by its distribution platform is second-to-none and promises to be significantly beneficial in supporting our continued development of high-quality igaming entertainment.”