Boston, Massachusetts, headquartered DraftKings has launched a standalone mobile casino app in New Jersey in a move that has been lauded as breaking new ground in the gaming space as a result.
Although DraftKings Casino has been embedded within the DraftKings Sportsbook app in the Garden State since 2018, this standalone version is said to be the result of “extensive research and preparation” as the group strives to achieve a broadened customer base.
The company has leveraged its in-house technology to develop the DraftKings Casino app in an attempt to create a more holistic product suite and dynamic gaming experience. The app will feature new games only found on DraftKings, plus revamped classics, including blackjack and roulette.
In addition to a variety of slot and table games native to DraftKings Casino, the new app will also offer games from third-party providers including International Gaming Technology, Slingo, Scientific Games and more. Customers in New Jersey who play on the DraftKings Casino will also have access to the custom DraftKings live studio which operates 24/7.
DraftKings insists that it is prepared to unveil its casino products across a variety of further US states where current regulations allow.
“We are thrilled to break new ground for DraftKings in the gaming space today with the launch of our DraftKings Casino app, the company’s first perennial product that operates year-round irrespective of the annual sports schedules,” stated Jason March, DraftKings’ vice president of gaming.
“Following our debut in the Garden State, we look forward to continued innovation, nationwide expansion where regulations allow, and to further positioning DraftKings as an all-inclusive gaming and entertainment experience.”
DraftKings is a platinum member of the National Council on Problem Gambling, the national organisation for people and their families who are affected by problem gambling and gambling addiction.
