Relax Gaming has continued an “incredibly busy year” after unveiling a partnership with global gaming and sports betting group GVC Holdings in a deal which will “significantly boost” the supplier’s global presence.
As a result of the link-up GVC’s online casino brands will soon launch Relax’s proprietary slot titles, including “top-performers” Temple Tumble, Money Train and Snake Arena, as well as a selection of titles from the supplier’s library of aggregated third-party content.
The igaming aggregator and supplier lauds GVC’s international distribution presence which will facilitate the firm in extending its global reach further still.
Daniel Eskola, Relax Gaming CCO, said of the partnership: “GVC is one of the most well-respected names in the gambling industry with years of experience in the sector, and we’re delighted to have signed a deal to provide our popular content to its online brands.
“It’s been an incredibly busy year for us at Relax Gaming as we continue to expand our network with leading operators, and we look forward to offering our games to an even wider audience through this exciting new partnership.”
Boasting licenses in more than 20 countries, GVC operates a number of online casino brand, such as bwin, Sportingbet, Ladbrokes, partypoker and Coral. Furthermore, Relax content will also feed into the group’s B2B services, provided to a number of gaming operators worldwide.
One such example is Danske Spil, which inked a multi-year extension to its existing B2B supply agreement in December 2018, who will be among the first operators to gain access to the content.
The state-owned national lottery in Denmark marks the first step for the supplier in the country, and will be followed by a global rollout in the near future.
Paris Anatolitis, commercial director at GVC, said: “At GVC, our aim is to provide our customers with the most cutting-edge and innovative content available and deliver the industry’s premier gaming experience.
“We’re absolutely delighted to have joined forces with Relax Gaming, and we know its games will be a huge hit with our players, and a fantastic addition to our market-leading portfolio.”