Online casino developer Push Gaming has set its sights on a deepened European footprint after entering a distribution agreement to supply its entire portfolio to igaming platform provider Rootz.
Launched in 2018 with a focus on “smart and efficient programming and lean but powerful graphics,” Rootz boasts a platform that strives to deliver “the very best in online gaming management”.
Tony Kjaldstrom, COO of Rootz, said of the agreement: “Innovation and quality are two very important factors for both Rootz and Push Gaming, so it’s great to partner together knowing we have the same goals.
“We have all seen the quality of content Push Gaming offers with Joker Troupe, and we look forward to adding more great titles in the coming months. It’s certainly an exciting partnership of us.”
The deal, which is facilitated via Push Gaming’s own platform, will give Rootz and its brand Wildz online casino exclusive access to its array of content, including the “hugely popular” Joker Troupe; launched at the end of 2019.
This becomes the latest in an array of partnerships entered from the studio after going from strength-to-strength in the first half of this year after signing a wealth of partnerships with a number operator groups, including William Hill, Genesis Global and GVC Holdings, operator of the Ladbrokes, Coral and bwin brands.
James Marshall, CEO of Push Gaming, stated: “It’s great to see more and more operators choosing to work with us and it is testament to the hard work and dedication of our team.
“Rootz have rapidly built an exciting casino offering and will now have access to stunning titles such as Joker Troupe, as well as all new content in the coming future. We are excited to see where this partnership leads as we continue to establish ourselves as one of the industry’s most exciting suppliers.”