Pariplay has strengthened its presence in Mexico after announcing a new distribution partnership with Mexican gaming operator Caliente.mx.
Under the terms of the agreement, Caliente.mx, which sponsors some of Mexico’s major football clubs, will gain access to over 100 proprietary slot games from the igaming operators collection, including Phoenix Gold, Treasure Temple and Gems & Riches, as well as a catalogue of third-party games.
Nimrod Dvir, head of gaming at Caliente.mx, said: “Our content deal with Pariplay further reinforces Caliente.mx commitment to the quality and innovation of our online casino.
“Starting the year with this partnership will ensure we remain in a leadership position across the markets we operate in, while also granting the opportunity to introduce a comprehensive library of engaging and exclusive games to our target audience.”
Caliente.mx, founded in 1916, provides players with a selection of sports betting, casino, poker, slots and table games. The company’s sports offering features include numerous events which are popular within Mexico, such as football, baseball, basketball and boxing.
Adrian Bailey, managing director at Pariplay, added: “We’re very excited about this new partnership with Caliente.mx and what it represents for Pariplay’s future in Mexico and the wider Latin American market.
“Having an operator of Caliente.mx exemplary status and reputation leveraging our full suite of casino, instant win, scratch cards and lottery game titles will benefit both companies in terms of strategic growth. Our game studio delivers engaging and innovative content, offering our partners creative games built for the igaming community.”
