Casino content developer Betsoft Gaming has secured further European growth after the igaming provider entered an agreement with “Romania’s biggest casino operator” Platinum Casino.
Under the terms of the deal the integration of a “wide selection” of the company’s portfolio is to commence with the operator, allowing the creation of “differentiation for the casino in a crowded market and engagement with an increasingly sophisticated demographic”.
Daniela Asaftei, head of marketing at Platinum Casino, said of the link-up: “Differentiation within the Romanian market is the key to future success. We see Betsoft as our partner in enabling growth through taking our gaming standards to a new level. We know we can make this a lasting relationship.”
Betsoft, licensed by the Romanian National Gambling Office, has asserted a focus on its strategy of working closely with key players in highly regulated markets, with Platinum Casino boasting over ten years’ experience in its home country. Its online division has been licenced since 2018.
Betsoft’s sales executive Francesca Raniolo added: “Partnering with Platinum Casino is another exciting move for us. Our portfolio is broad enough to ensure that operators in specific regions can prioritise particular themes or features which appeal to their market and ensure player loyalty. We are looking forward to a growing partnership with Platinum Casino.”
Last month Betsoft Gaming lauded what it calls a “highly anticipated deal” after unveiling a new link-up with igaming operator group Campeón Gaming Partners.
Under the terms of the agreement Betsoft is to integrate a selection of its “top-performing” titles within Campeón Gaming Partners’ brands, including Campeonbet, CampeonUK, Evobet, Svenbet and Sons of Slots, as it aims to further build audience numbers across multiple jurisdictions.
