Online casino slots developer Northern Lights has deepened its partnership with Yggdrasil as the YG Masters partner chooses the supplier’s GATI technology to reach its global ambitions.
Enabling game studios and developers to rapidly and securely build and distribute content across its global distribution network, all Yggdrasil partners integrated to GATI will also be able to cross-sell their games to any global Yggdrasil franchisee.
Lauded as a “unique model,” Northern Lights comments that the decision will enable the firm to rapidly scale distribution and boost revenue opportunities while developing new ways of working and collaborating.
Andrew Goodale, CEO of Northern Lights, said of the decision: “We are very excited about developing our games on the GATI platform and taking our business to another level using this strategic and innovative technology and unique collaborative business model.
“This gives us complete control of the entire development process and how we design games without having to make any compromises, plus it will enable us to achieve our business strategy quicker and at scale, across global markets.”
GATI, which stands for game adaption tools and interfaces, is the enabler of the Yggdrasil Decentralised Aggregation Network which allows any global franchisee to collaborate and share their respective games roadmaps.
All partners gain access to a preconfigured, regulation-ready, standardised content development toolkit to develop and distribute games worldwide.
Stuart McCarthy, head of partner strategy and sourcing at Yggdrasil, said: “This is a complete game changer for our partners, giving them complete control over the rapid development and fully scalable deployment of their games onto our systems and standardised technology, that are fully compliant and packaged ready for distribution to our rapidly expanding operator and franchise networks.
“Studios can build content in any language they want with the knowledge that their math and mechanics IP is completely protected, while also benefiting from our full suite of Boost marketing tools and our partner connect system that manages local market compliance and operator specific integration requirements.”