Scientific Games has welcomed a new six year contract from the South Carolina Education Lottery for its performance-focused ‘Enhanced Partnership’ programme to responsibly drive maximum profits for educational programs in the state.
The Lottery comments that it selected the company following a competitive procurement as the best choice to help reach its goals.
The new contract includes warehousing and distribution services with a “new state-of-the-art” distribution facility, a “next generation” lottery mobile app and interactive services. There is also an option for the deal to be extended by an additional year.
“We have accomplished great results over the past 18 years, working with Scientific Games as our primary instant games provider to offer enjoyable game entertainment for South Carolina players while providing vital support for state educational programs,” said Hogan Brown, executive director of the South Carolina Education Lottery.
“Continuing the SGEP program, a partnership proven highly successful, will strengthen our ability to responsibly optimise revenue for education in South Carolina.”
Scientific Games has designed and manufactured every instant game sold in South Carolina since the Lottery launched in 2002, elevating it to the third best ranked instant game lottery in the world.
John Schulz, senior vice president of lottery instant products for Scientific Games added: “We are honoured by the trust the South Carolina Education Lottery has placed in Scientific Games to fully manage their diverse instant game portfolio.
“Beginning and ending with analytics and insights, our SGEP program encompasses every aspect of the Lottery’s instant products – from game design through retail execution.
“Our long-term collaboration with the South Carolina Education Lottery has provided Scientific Games with a full understanding of its marketing strategy.
“Managing its unique and successful instant game portfolio requires creative game design, innovative play styles, a variety of value added options for players, the ability to deploy advanced logistics in the market, and use of analytics and insights through the entire retail ecosystem.”
