SuperBook is to expand beyond the boundary of Las Vegas for the first time after Jacobs Entertainment announced a sports betting link-up with The Lodge Casino in Black Hawk, Colorado.
Regulators within the Centennial State are still preparing for a May 1 launch of online and retail sports betting, at which time Colorado will become the 18th state to have some form of legal market, although that date could yet be pushed back.
With a flagship location situation in the Westgate Las Vegas Resort & Casino it is unknown if SuperBook and Jacobs Entertainment, a gaming, hospitality and entertainment company operating in Colorado, Nevada and Louisiana, are to target further states moving forward.
“We believe The Lodge is a perfect fit for our initial expansion opportunities outside Las Vegas,” commented Jay Kornegay, SuperBook executive vice president of race and sportsbook operations.
“We have maintained the highest levels of technology and service in a highly-regulated industry. We have written the playbook on sports betting in the United States, and now we will put it in action in Colorado.”
Subject to required regulatory approvals by the Colorado Division of Gaming, SuperBook and The Lodge Casino will provide both an online and on-site sportsbook solution, featuring an “extensive wagering menu” as well as the NFL focused SuperContest, billed as “the ultimate pro football handicapping contest”.
“Having Jay Kornegay lead this exciting opportunity is an added benefit Colorado fans are sure to appreciate,” stated JJ Garcia, vice president of operations for The Lodge & Gilpin Casinos.
Last week it was suggested that Colorado’s sports betting market boasts the capacity to become a multi-billion dollar jurisdiction, helped by the avoidance of some of the pitfalls of earlier adopters, such as imposing maximum bet limits, a decision regulators left to operators.
According to analysts at PlayColorado, at maturity the Centennial State could potentially annually generate up to $6bn in bets, $400m in gross operator revenue and $40m in tax revenue.