Betsoft Gaming has continued its strategic expansion across the Latin America region as the firm rolls-out a content agreement alongside Colombian operator Rivalo.
The move came after the casino content developer’s drive into regulated markets proceeded last month as the firm passed a rigorous ISMS audit to take its games suite to Colombia.
Rivalo, lauded as “Colombia’s only vertically integrated, licensed operator,” is to gain access to Betsoft’s entire portfolio of igaming content with the latter stating that it allows the firm “to offer the highest quality gaming experience to players in Colombia and ultimately, further afield”.
Francesca Raniolo, sales executive at Betsoft Gaming, commented on the link-up ‘The Latin-American market is a hugely exciting opportunity for us [and] we take new business markets very seriously, hence our commitment to regulation and compliance. We are very pleased to build a successful relationship with a professional and well-respected operator such as Rivalo.’
Rivalo works closely with Coljuegos, the national betting regulator, as well as utilising EveryMatrix software.
“Now more than ever, having a great offering of casino games, will be the determinant factor for customer acquisition and retention,” noted Alvaro Jose Mosquera, country manager at Rivalo.
“As we are one of only 18 licensed operators in Colombia, it is critical for us to work with providers who more than meet the requirements set by our regulator, so we are delighted to integrate Betsoft’s game offering into Colombia.”
Betsoft Gaming has also recently passed an ISMS audit for Spain, allowing their Spanish partners full access to the ever-expanding portfolio.