Expansion across the US is set to continue for Gan, after the supplier of online gaming software, services and content provided further detail regarding the firm’s entry into Michigan.
The company has issued further information regarding its previously confirmed market access agreement alongside the Sault Tribe of Chippewa Indians, following the passage of HB 4311 into law in December 2019.
The bill included provisions for the legalisation of full real money internet casino gaming in the state of Michigan, as well as Internet sports betting.
Gan stipulates that it’s to provide its technology platform and operational services to both the tribe’s five land-based Kewadin casino properties, as well as an existing major US casino operator that has requested anonymity pending certain regulatory approvals.
Allen Kerridge, CEO of Kewadin Gaming Authority, commented: “The Sault Tribe of Chippewa Indians is excited to take this important step with GAN ,and our mutual partner to bring both retail sports to our consumers at our five casino locations in short course, in addition to internet gaming casino on day-one when first allowed by the state of Michigan.
“We chose GAN and our mutual partner based on their market-leading technology and combined substantial experience serving gaming clients both online and offline.”
With a population of ten million, representing 3.1 per cent of the country, the Michigan internet gambling market is forecast to generate $377m in gross operator revenue in the first 12 month, increasing to $836m in the fourth operating year according Regulus Partners.
Jeff Berman, CCO of Gan, added: “Michigan has long represented an attractive market with both Internet sports and Internet casino gaming now regulated.
“Our technical expertise and ‘day one’ experience in multiple US internet gambling markets will enable the Sault Tribe to capture their share of the online opportunity, and we thank them for their trust in forming this relationship with GAN and our major US casino operator client whose identity will be confirmed in due course.
“We are incredibly excited to bring real money internet gambling to Michigan, which remains at the core of our mission, strategy and purpose in the United States.”
