Oryx Gaming has announced the extension to its partnership with Betcris following the successful launch of its content with Lotería Nacional de Ecuador, the firm’s B2B client.
The partnership enhances the company’s offerings with Betcris upgrading its promotional activities with the use of the Oryx Data Analytics Platform and a variety of player engagement tools which include real time promotions, leaderboards, tournaments and jackpots.
Under the terms of the extended collaboration, Betcris will use Oryx’s Hub platform to launch new online casino games and live-dealer tables. Furthermore Betcris will launch a variety of sports across several regulated markets.
Matevz Mazij, managing director of Oryx Gaming, said: “Strengthening our partnership with Betcris will allow us to offer our product portfolio to a much wider audience across a range of strategic markets and we are positive that in combination with our platform tools it will perform extremely well throughout the operator’s brand portfolio.”
Betcris’ access to the ORYX Hub Platform allowed it to improve its conversion and retention rates and the performance indicators across its network..
Oryx is licensed by the Malta Gaming Authority and the Romanian National Gambling Office and is compliant, certified and approved in 14 major jurisdictions.
JD Duarte, CEO at Betcris, added: “As gaming continues to increase in popularity, Betcris is determined to offer the latest and most innovative solutions, ensuring that our players find new opportunities and new challenges.
“The selection of products available through Oryx Hub is a result of our commitment to provide players access to the most attractive content in all markets which we operate in.”
Oryx Gaming has inked a deal with CasinoSecret which will see the integration of the gaming solutions provider’s Oryx Hub.
Under the terms of the new partnership, CasinoSecret will gain access to more than 8,000 games from over 80 third-party suppliers to add to its library, as well as a number of marketing tools and features.