Online casino content supplier and aggregator Relax Gaming has inked its latest third-party-studio deal with multi-product content provider Inspired Entertainment.
This latest agreement is part of Relax Gaming’s Powered By partnership programme and offers Inspired access to its distribution network alongside what it lauds as “a hassle-free route to market”.
Relax’s customers will also be able to access Inspired’s new V-Play Plug & Play solution, an end-to-end online virtual sportsbook product that allows operators to access its scheduled virtual titles with “minimal integration effort and rapid speed-to-market”.
Plug & Play makes the virtual product available with no sportsbook integration needed, as well as a full bet management tool being included, delivering a sports betting experience with a custom branding option availability.
Claire Osborne, vice president of interactive at Inspired, said of the partnership: “Joining Relax Gaming’s partnership platform is a very exciting milestone for us as we look to grow our business and build brand awareness.
“Our content is already enjoyed in numerous jurisdictions across the globe and joining forces with Relax gives us even more avenues to boost exposure with leading operators.”
Relax Gaming continues to grow its Powered By partner base, offering commercial agreements that enable suppliers to harness its technology and integration platform while staying in commercial control of agreements with operators.
Simon Hammon, Relax Gaming CPO, added: “Our partnership programmes have continued to expand significantly since launch, and we are delighted to welcome Inspired into the fold.
“As a multi-product provider, they develop exciting content for territories across the globe and we look forward to a long and fruitful partnership.”
