Online casino platform provider SkillOnNet has announced a partnership with data science specialist Neccton as the pair reveal a new tool to help combat gambling related harm.
Called Mentor, developed by Neccton in collaboration with behavioural scientists and psychologists, the safer gambling tool tracks player data, detects risk patterns, changes in behaviour and flags signs of problem gambling.
If a player is considered at risk, they are given personal feedback and tailored communications to prevent harm.
The communication sent to players is based on “motivational interviewing,” a counselling approach developed by clinical psychologists, William Miller and Stephen Rollnick.
Micahel Auer, director at Neccton, stated: “Academic research is at the core of our work. Over the last ten years we have published more studies than anybody else in the area of player tracking and responsible gaming.
“We have shown what works and what does not work and are constantly improving our solution based on academic evidence and best practice.”
Mentor will be rolled out across all SkillOnNet brands including PlayOJO, AHTI Games, Slingo, Lucky Vegas, Royal Bet, SlotsMagic and more.
Andy Andrew, head of compliance at SkillOnNet, said: “We are thrilled to have joined forces with Neccton, bringing its state-of-the-art machine learning Safer Gambling tool to our in-house online casino brands and those of our white-label partners.
“Safer Gambling is one of the most important aspects of operating an online casino markets and although already very advanced in this area using in-house tools, we are proud to be among the first to adopt and launch innovative technologies.”
The latest partnership comes after the online casino software provider aimed to “take player experience to the next level” after agreeing an exclusive agreement to power and license gaming brand Slingo.com at the end of last month.
Under the terms of the deal, Singo is to significantly expand its global footprint through access to new markets, as well as gaining access to more than 3,000 additional titles from a variety of global developers.