Playson has praised the “exciting” Italian market as the igaming entity strives to achieve even greater global expansion after inking a new collaboration with FlashBet.
Set to provide the operator with its entire portfolio of slots content, the agreement will see the supplier include content such as Rome: Caesar’s Glory, Solar Queen, along with its Timeless Fruit Slots series and Funky Fruits portfolio.
Lars Kollind, business development manager at Playson, said: “The Italian market is a very exciting one and we’re delighted to have signed this partnership with FlashBet. Global expansion is a high priority for Playson and we look forward to offering our popular games to an even greater Italian audience.”
Playson inked the deal with FlashBet.it, a part of PGS Italia srl and which recently obtained its Italian Licence, and the provider’s games will be available for a greater Italian audience.
Florion Bregasi, CEO of PGS Italia srl and Founder of FlashBet, added: “Playson’s slots are immensely popular and we’re thrilled to have partnered with them and offer its games to our customers. The team at Playson have been a pleasure to work with and we look forward to a prosperous relationship in the years to come.”
This deal further enhances Playson’s presence in Italy and is the latest in a string of deals which sees it expand across Europe with an ever-growing number of operators.
Last month the company unveiled a link-up with 888casino, a subsidiary of global online gaming entertainment and solutions provider 888 Holdings, that will see its full suite of slots launched.
As a result of the deal Playson will now provide its games portfolio via the Pariplay platform and will initially go live with the online casino operator in Sweden, Spain, Denmark, Italy and Romania during Q1 of 2020.
Following this initial roll-out, launches in Gibraltar and the UK will then also follow later on in the year.