Gaming technology organisation Playtech has agreed an exclusive four-year extension to its long-term partnership with Betfred which will see them provide live casino, bingo and poker services and content in the UK.
The extension marks a new stage in their partnerships which date back over a decade. The new deal also includes an extension of Betfred’s live casino space which was unveiled in 2018 at Playtech’s flagship facility in Riga.
Shimon Akad, chief operating officer at Playtech, commented: “We are delighted that Betfred, the world’s largest independent bookmaker and a key long-term partner for Playtech, has chosen to commit to an exclusive agreement across four key verticals.
“Betfred’s decision to invest in an exclusivelive casino space in 2018 was a significant step in developing our working relationship, and has seen Betfred develop a highly compelling Live offering.”
This latest announcement follows Playtech’s live roulette expansion in Spain with GVG Holdings to continue their igaming growth across the Spanish market.
Detailing the launch of three new live roulette tables, the first designed aroundPlaytech Live’s green screen technology, availability will be across GVC’s PartyCasino, PartyPoker and Bwin brands, and will be hosted 24/7 by native Spanish-speaking dealers.
Akad continued to say: “We’re very much looking forward to working together over the next four years to continue delivering innovative content backed by industry-leading technology.”
This expansion continues a busy start of the year for Betfred as they revealed a new deal with NetEnt which will see the casino content developer’s titles available to players in the UK regulated market.
Rakesh Chablani, managing director at Betfred, adds: “Having had a strong and successful partnership with Playtech for over ten years now, the extension of our exclusive agreement for another four years represents an exciting opportunity to continue growing our business.
“We’re passionate about creating the best possible player experience across all verticals, and we’re confident that the continued development of our dedicated live casino space, plus an unparalleled selection of casino, bingo and poker content, will allow us to do exactly that.”