Caesars Entertainment has broken ground on its first non-gaming US hotel, over a year after Marco Roca, chief development officer, outlined plans to develop a range of such establishments across the country.

Partnering with HCW, a real estate development firm with offices in Arizona and Missouri, the Caesars Republic brand begins life with a 265-room property Scottsdale, Arizona.

“Our partnership with HCW to create a world-class hotel and dining experience in one of the nation’s most desirable communities is very exciting,” said Chris Holdren, Caesars Entertainment chief marketing officer.

The newest addition to the company’s portfolio is striving to establish itself as a “luxury brand hotel,” however it’s asserted that the 11-story glass structure will pay homage to Las Vegas.

Caesars Republic Scottsdale will be operated by HCW Hospitality, which boasts real estate developments in excess of $2bn, and Aimbridge Hospitality of Plano, Texas. Caesars Entertainment will license its brand, serve as an advisor on design elements and integrate its Caesars Rewards loyalty network.

For special events, the entity will also house a 7,000-square-foot column-free ballroom with 34-foot sliding glass doors and divisible into four sections which can host banquets up to 500 people.

“We are thrilled to be breaking ground for the highly anticipated Caesars Republic Scottsdale,” said Richard Huffman, chief executive officer and president of HCW. “Upon its opening in Fall 2021, the hotel will offer a dynamic destination experience to both locals and visitors travelling from afar. Caesars Republic Scottsdale will be a new kind of lifestyle hotel experience.”

When speaking to CasinoBeats in February 2019, Roca emphasised the localised commitment of Republic, which it is said will incorporate a flavour of each host city into the design and daily working.

“Our commitment to tapping into local influences is one of the things that really sets Caesars Republic apart. We pride ourselves on being more than just a hotel in a major travel destination.

“Just as all republics are social in nature, we will incorporate thoughtful local details and brand rituals that facilitate connections among our guests. Drawing on the style, trends and influences of the community, we will create an engaging, curated social experience that our guests won’t find anywhere else.”