First Look Games has expressed joy at a new agreement made alongside casino game developer Swintt, which has seen the latter white-label its technology.
Swintt will use a fully branded version of the First Look Games platform to upload and host information and assets for its catalogue of titles, which operators and affiliates can access directly and then download individually or in bulk.
This deal follows Swintt’s previous announcement at the end of January where they agreed a distribution deal with online operator Twin.
First Look Games provides game developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.
Founder of First Look Games, Tom Galanis, said: “We are thrilled that Swintt has chosen to white-label our technology platform, allowing the studio to effectively market – both in terms of reach and cost – its games to operators and affiliates.
“First Look Games provides incredible brand and product exposure for game developers, and we are delighted that Swintt will be able to leverage this via its own branded games portal powered by our state-of-the-art technology.”
Under the partnerships, Swintt will also be made available via the First Look Games platform lining up alongside other popular developers such as Big Time Gaming, Microgaming, Quickspin, 1X2 Network, Stakelogic Green, Jade Games and more.
David Flynn, chief executive officer of Swintt, said: “We have quickly built our brand recognition and gained a lot of followers in the industry, and partnering with First Look Games will help us push to the next level by spreading word all the way from operators and service providers to affiliates and finally players.
“Making sure our games are across the vast affiliate network will be crucial to us expanding our reach and helping more players become interested in our vast product suite from our game releases, to SwinttGamify and especially SwinttPlay-it-Back.”
Swintt kick started 2020 by rolling-out its first content-based deal of the year with gaming platform United Remote.
Under the terms of the agreement in excess of 50 titles from Swintt’s portfolio will be covered as well as land-based games from major European markets such as Master of Books and Heart of Earth.