Optimizer Invest backed lottery and gaming brand Megalotto has gone live across a variety target markets after securing licenses from the Malta Gaming Authority.

Unveiling the launch of the mobile-first product on the Gaming Innovation Group platform, the brand is targeting multiple territories as it strives to “redefine the online lottery experience”.

Aiming to introduce a clear move away from transactional lottery products, Megalotto is hoping to “resonate strongly” with new and existing customers as well as pushing the boundaries of what can be achieved in mobile lottery.

Petter Moldenius, chief executive officer of Optimizer Invest, commented: “The innovative Megalotto product is the result of a successful partnership between two of our portfolio companies, bringing a world class, truly customer friendly experience. 

“Megalotto will give millions of players access to lotteries on a global scale in a mobile-first environment that is pushing the envelope for innovation of igaming experiences on-the-go.”

As well as offering “the biggest jackpots from the world’s leading lotteries,” Megalotto will also offer scratchcards, instant win and slots content, from a selection of third party games providers.

Grant Williams, CEO of Megalotto, commented: “We are delighted to be going live with our new venture and to get our product in front of customers. Our vision from day one has been to design and build an innovative and disruptive lottery product, and we believe we are on track to do just that. 

“We have recruited a high quality, experienced management team to lead the launch of this new Optimizer Invest backed product, matching the ambitious plans we have in place for the markets we will be targeting.”