Bookmaker William Hill has secured further US growth as the firm rolls-out an online casino and sports betting market access agreement alongside the Grand Traverse Band of Ottawa and Chippewa Indians in Michigan.

The agreement sees the company become GTB’s exclusive provider of online sports betting and online casino gaming throughout Michigan, with plans to open a William Hill retail sportsbook at Turtle Creek Casino and Hotel this year, pending regulatory approval. The agreement follows the signing of legislation in December 2019 legalising both activities.

“We are pleased to have found a great partner in the Grand Traverse Band of Ottawa and Chippewa Indians and look forward to working with the tribe to bring a leading retail and online sports betting experience to sports fans in Michigan,” noted Joe Asher, CEO of William Hill US.

“Michigan will be a key state in William Hill’s US expansion due to its large population and deep rooted-sports culture with so many popular college and pro sports teams.”

The William Hill sportsbook will be located in the current Onyx Sports Bar at Turtle Creek Casino and Hotel, with a satellite location at Leelanau Sands Casino. Both are expected to open prior to the 2020 football season, pending regulatory approval. 

Furthermore, William Hill also plans to launch online casino gaming and online sports betting when permitted under Michigan regulations.

Michael Schrader, CEO of Grand Traverse Resort and Casinos, commented: “It was important for us to find a partner with a great sports betting and gaming brand that has proven experience throughout the US market. 

“William Hill’s expertise in sports betting operations and marketing and strategic media partnerships will ensure that we are able to attract customers from throughout the state of Michigan to the online products while offering another great amenity to attract guests to our casinos. We look forward to working with William Hill to develop the best sportsbook in northern Michigan at Turtle Creek Casino.”