The XFL has unveiled new partnerships alongside Fox Bet and FanDuel Group, as the returning professional American football league emerges from its opening weekend.

The former has been named as an authorised gaming operator of the league, and is set to promote and offer XFL-centric betting markets to its customers as well as creating a Fox Sports Super 6 game for each week of the XFL’s 10-week regular season, postseason semifinals and championship games.

Furthermore, Fox Bet also has the right to use the XFL’s official data feed, league marks, team logos, player and coach likeness and certain league content across its sports betting app and free-to-play game.

“We are thrilled to be an authorised gaming operator of the XFL and part of all the excitement surrounding the league’s kickoff this February,” stated Robin Chhabra, CEO of Fox Bet. “Just as they are re-imagining the game of football in America, we at Fox Bet are re-imagining the sports experience for fans across the country.”

FanDuel has been named as official fantasy sports partner of the XFL, owned by Vince McMahon’s Alpha Entertainment and headquartered in Stamford, Connecticut.

The link-up gives the group access to official XFL data, along with league and team marks and logos to create official daily fantasy football contests during the regular season and postseason. 

“The XFL and FanDuel share the goal of creating compelling digital fan experiences and finding new ways to engage fans both at home and attending live sporting events,” commented Kip Levin, president of FanDuel Group

“By teaming up directly with the XFL in the league’s inaugural season, we can work together to give our fantasy customers more ways to play, and XFL fans a new way to engage with the games.”