Betfred has added further depth to its US footprint after partnering with Scientific Games to provide full retail and digital sports betting solutions in Pennsylvania.
The latter has been selected as the technology provider to launch retail solutions at Wind Creek Casino in Bethlehem, Pennsylvania, in the first half of 2020 as part of Betfred’s recently announced partnership with the property. In advance of the 2020-2021 NFL season, Betfred and Scientific Games plan to launch digital sports betting for the state’s bettors.
Mark Stebbings, Group COO at Betfred, commented on the new partnership: “Scientific Games was the clear choice to provide our sports betting platform in Pennsylvania. OpenSports provides best-in-class, reliable technology and services that will help us reach more players and grow our sportsbook presence at speed.”
Betfred’s Pennsylvania players are set to benefit from Scientific Games’ full OpenSports product suite, which includes online and mobile betting technology and services.
Furthermore, Betfred will also provide Scientific Games’ over the counter betting solutions and retail betting kiosks in addition to Don Best Sports data feeds, part of the OpenTrade branch of the OpenSports product suite.
Keith O’Loughlin, SVP of sportsbook and digital for Scientific Games, explained: “Betfred is one of the UK’s top-performing bookmakers, and their move into the US will spark growth. Once again, a sophisticated and experienced sports betting operator has chosen OpenSports to responsibly grow its US presence with our maximum reliability, scalability, and performance.
“Together, Scientific Games and Betfred can make a massive impact in the sports betting arena by driving player engagement and putting their digital and retail sportsbooks at the forefront of this expanding landscape. Betfred is synonymous with giving UK customers a great value proposition, and we are confident that they will get great traction in the US with this customer-oriented approach.”
