Genting UK has announced the launch of its brand new Dragonfire Roulette game that will initially be exclusively available across its entire UK casino electronic land-based estate.

Having been developed by Inspired Entertainment, Dragonfire Roulette is a variation of the standard roulette game. The new title, which has the same set up as a standard roulette game, differs from the classic version as it offers players odds of 29/1 rather than the standard 35/1. 

Marike Downes, director of gaming product at Genting UK, said: “We are delighted to be working with Inspired Entertainment to bring Dragonfire Roulette exclusively to the UK Casino market for the first time. We are committed to providing our customers with a first-class customer experience in a safe environment and the addition of this exclusive game will help us to do just that.”

As well as offering customers 29/1 odds, Genting UK’s latest release also differs from classic Roulette as it offers players the opportunity to qualify for additional Dragonfire bonus multipliers of up to 200x.

Steve Collett, chief product officer for Inspired Entertainment, continued: “We worked closely with Genting on the design of our innovative Dragonfire Roulette game and are really excited about the potential this new variation of Roulette has in the Electronic table gaming sector.  

“Customers seem to love the enhanced Dragonfire numbers, with the dragon and fire animations all adding to exciting player experience. We really think this shows the potential for new game variants on ETGs and are already looking at further developments for 2020.”

Dragonfire’s launch is the latest deal involving Inspired Entertainment and follows on from the content supply deals signed between the online gambling content provider and both bet365 and 888 Holdings.

The supply deals will see titles such as V-Play Soccer, Football, Stock Car Racing, and Horse Racing made available on bet365’s New Jersey website, whereas 888casino will gain access to games including Centurion FreeSpins, Super Hot Fruits, and Book of the Irish.