Game developer Stakelogic has agreed a partnership with First Look Games to boost marketing activity around its portfolio of online casino games.
The partnership means that Stakelogic will be able to share information and assets relating to its current and upcoming slots with hundreds of online casino affiliates for the first time.
Tom Galanis, founder of First Look Games, said: “I’d like to welcome Stakelogic to First Look Games, a rising-star game developer that has already made its mark with hugely popular titles such as Black Gold Megaways and Book of Charms Quattro.
“It is a great addition to First Look Games and will provide our affiliate members with even more games and promotions to write about and share with their players, providing the developer with incredible brand and product exposure.”
Affiliates will gain access to game information sheets as well as marketing assets such as logos, images and videos. These are uploaded to the First Look Games library, from where they can be downloaded by affiliates individually or in bulk.
Stephan van den Oetelaar, CEO of Stakelogic, added: “Affiliates are one of the most powerful marketing channels for online casino developers and First Look Games is the absolute best way for us to gain direct access to the top publishers writing about the sector.
“We believe this partnership will help us take Stakelogic from a rising star developer to a titan of the industry, making more players aware of the highly entertaining and fantastically innovative titles that we develop and launch.”
Stakelogic will also be utilising First Look Games Premium, meaning the developer can upload assets about new game launches two weeks before they are go live. A select number of affiliates will be able to access this information to generate and publish content as soon as the game is officially released.