Aggregation platform and online casino content provider Relax Gaming has extended its ongoing partnership with Sydney-based game developer ReelPlay.
Enhancing a previously agreed distribution agreement, the company is to launch a premium collection of ReelPlay’s third-party studio partner content.
Following the successful launch of ReelPlay’s portfolio in August, including first to market releases of Hypernova Megaways and El Dorado Infinity Reels, the independent games studio will now also provide a number of titles from its selected partners.
David Johnson, CCO at ReelPlay, said of the agreement: “We’ve been impressed with Relax Gaming’s technical ability to support a range of studios and quickly bring their games to market.
“Widening the scope of our agreement will provide a level of expertise and exposure to our partners that is unique in the market. The Relax Gaming team are a pleasure to work with and we look forward to leveraging the mutual benefits of this agreement extension.”
As part of the Powered By partnership, entered in August 2019, all parties will gain access to Relax Gaming’s distribution platform, which supports on-boarding of a wide range of partnered content.
Simon Hammon, Relax Gaming CPO, commented: “ReelPlay’s proprietary in-house casino games have been a hit with players and it’ll be a great advantage for Relax to add titles from ReelPlay’s quality studio partners as part of the extended deal.
“The growth of our existing partnerships demonstrates the appetite in the market for mutually beneficial distribution agreements that further the reach of other providers and boost our portfolio with coveted content.”