New Hampshire’s greyhound racing track The Brook, known as Seabrook Park for approximately four decades, has completed a yearlong, multi-million dollar remodel and rebrand.
The 75-acre property was acquired one year ago by Nevada-based Eureka Casino Resorts, a 100 per cent employee-owned company that has remodelled the 90,000-square-foot facility.
Lauded as “America’s largest charity casino,” The Brook intends to re-imagine charitable gaming in New Hampshire, a state that directs 35 per cent of gaming revenues directly to local organisations.
One of the newest developments saw the addition of a racebook and sports viewing area, lauded as “the largest of its kind within 300 miles”.
The Brook’s charity casino features table games such as blackjack, roulette and cajun stud, as well as being the only New Hampshire casino with Stadium Gaming technology. The remodel also introduces a retro arcade, complete with pinball and classic 80s and 90s video games.
“I was excited and delighted to see the new renovations at ‘The Brook’ unveiled today,” noted Bill Manzi, Seabrook town manager. “The town of Seabrook looks forward to first-rate gaming and entertainment at this beautiful new facility, and is deeply appreciative of the major investment in Seabrook made by Eureka.”
Eureka Casino Resorts launched in 1997 and in 2015 became Nevada’s first employee-owned hotel-casino company. The company was recently named one of the Top 100 Medium Workplaces in America by Fortune magazine for a second consecutive year.
“Sometimes you are out to do good and sometimes you are out for good fun. The Brook gives you a beautiful and exciting place to do both,” said Andre Carrier, chief executive officer at Eureka Casino Resorts. “New Hampshire has had charity casinos for years, but it has never had a true ‘casino experience. The Brook changes all of that.
“At Eureka, our ‘why’ and our ‘way’ are at our core. In New Hampshire, our ‘why’ is to be the largest, most successful charity casino in the world, and our ‘way’ is always to serve our guests, community, and one another with care, compassion, and dedication as a 100 per cent employee-owned company.”