The Star Entertainment has deepened a long standing partnership with Konami to bring systems technology to its integrated resort locations across Sydney, Brisbane and the Gold Coast.
For more than a decade The Star has leveraged Konami’s Synkros casino management system to deliver performance and engagement opportunities throughout its portfolio.
The organisation counts The Star Sydney, The Star Gold Coast and Treasury Brisbane among its portfolio alongside the Sheraton Grand Mirage on the Gold Coast, boasting seven hotels and approximately 60 restaurants and bars in total, as well as employing around 9,000 team members.
“Konami continues to be the core casino systems provider across our portfolio due to the company’s ongoing partnership commitment, and Synkros’ proven reliability for over a decade,” said David Croft, general manager of product and strategy at The Star Entertainment Group.
“Considering the level of service, collaboration, and innovation we’ve maintained, Konami’s Synkros best aligns with The Star’s vision to become Australia’s leading integrated resort company. The Star is looking forward to continue its partnership with Konami in developing innovative casino management solutions.”
Under the terms of the latest agreement The Star is to introduce a number of new technologies and conveniences, from optimised rewards to cashless wagering. The Star has also launched Money Klip cashless wagering for faster, more secure transactions, this allows players to load secure funds to their account electronically, rather than feeding bills or tickets into each machine.
Additionally, destinations across The Star’s portfolio will drive “greater player loyalty rewards with optimal convenience, accessibility and personalisation” through Synkros’ offers management service.
“The Star is continually driving towards fresh entertainment opportunities and new levels of engagement,” said Mitsuhiro Miyazaki, managing director at Konami Australia. “For as long as we have had the pleasure of working together, The Star Entertainment Group has been a company with a long-term, global approach to advancing the future of the industry.”