The Gambling.com Group has undertaken further expansion across the United States after being approved in Indiana, which the firm lauds as an “excellent opportunity”.

Home to a plethora of professional and college sports teams and the Indianapolis 500, KAX Media America, the US subsidiary of Gambling Group, has completed the necessary application processes and received approval from the Indiana Gaming Commission to provide services to licensed gaming operators in the state.

The firm stresses that the green-light allows it to “take its rapidly expanding American operation to the next level by providing performance marketing services to licensed operators in yet another state”.

With neighbouring states not fully on-board with regulated online sports betting, Indiana benefits from Ohio, Kentucky, Michigan and Illinois players travelling to place bets, which further strengthens the opportunity for the Indiana sports betting market to flourish.

“Indiana got it right by offering mobile sports betting and the state represents a significant opportunity for sites like Bookies.com to connect sports fans with high quality sports betting content like top daily picks,” Charles Gillespie, chief executive of Gambling.com Group, said of the latest approval issued to the organisation.

“Now having gone live with business deals with operators in Indiana, the group continues to solidify its position at the forefront of the growing US market.”

Earlier this year, Gambling.com Group announced regulatory approval to operate in the states of New Jersey, Pennsylvania and West Virginia. The group stresses that it will continue seeking approval in further regions across America as more states take-up the legalisation and regulation of sports betting.

Max Bichsel, VP of US business at Gambling.com Group, added: “Given the state’s affinity for both professional and collegiate sports, Indiana is a promising market. We expect competition to thrive, given the regulatory environment which allows dozens of operators to conduct business.”