Following the acquisition of online casino software software supplier Red Tiger three months ago, NetEnt has added titles from the studio to its new Connect platform.
The new aggregation platform NetEnt Connect is currently live and is to provide the supplier’s partners with a host of fresh gaming content, including that of the recently acquired Red Tiger studio.
Initially beginning in a closed beta form the Ellmount Gaming operated Casino Room, more operators are to follow this year. Red Tiger is the first game supplier to have their games launched via NetEnt Connect.
“The speed with which we have been able to go live with Red Tiger content on some of NetEnt customers bears testament to the hard work and collaboration since the acquisition was completed,” commented Henrik Fagerlund, managing director of NetEnt Malta and chief product officer. “It also shows great promise for NetEnt Connect which is a key part of NetEnt strategy going forward.”
The aggregation platform is designed to make use of NetEnt’s global customer relationships and integrations across multiple regulated markets. Furthermore, it is to also incorporate the casino content developer’s bonus and gamification engine, NetEnt Engage.
“A key incentive to work with NetEnt was to tap into the reach and markets it has built up,” noted Gavin Hamilton, CEO of Red Tiger Gaming. “I’m very excited that the early collaboration between the two companies since the deal was completed has allowed NetEnt customers to go live seamlessly with Red Tiger too.”
NetEnt will take the opportunity to validate and monitor this initial launch of the new NetEnt Connect platform over the coming weeks, with a wider launch planned for early 2020. The platform will be made available to customers market by market.
In September NetEnt secured the purchase of Red Tiger for an initial £200m, with a potential additional cash consideration of £23m.