Hard Rock Hotel and Casino Sacramento has made its long awaited debut, with the global brand welcoming the $440m property as the latest addition to its ever-growing portfolio.
The move comes a short time after the firm unveiled a $1.5bn extension to the Hard Rock Hotel and Casino Hollywood, as well as a $700m expansion to the Hard Rock Hotel and Casino Tampa facility.
Beginning with a traditional guitar smash and with entertainment to continue all weekend, including a performance from British rock icons Def Leppard, HRI is aiming to deliver a continually evolving and superior casino experience for the state of California.
“We are extremely excited that Hard Rock Hotel and Casino Sacramento at Fire Mountain is able to open its doors to locals, travellers and lovers of the Hard Rock brand,” said Jon Lucas, chief operating officer of Hard Rock International.
“The development of the property has been such an amazing endeavour, and we could not have done it without the incredible partnership between the Enterprise Rancheria Tribe and the Seminole Tribe of Florida.”
Taking place as part of the ceremony was the donation of $100,000 from the Hard Rock Heals Foundation and the Hard Rock Hotel and Casino Sacramento at Fire Mountain to the Enterprise Community Foundation, the charitable entity of the Enterprise Rancheria Tribe, with whom The Seminole Tribe of Florida, owners of HRI, are partnered.
Hard Rock Sacramento’s gaming area boasts 1,587 slot machines and 57 table games, alongside “exclusive high limit gaming rooms, unique product offerings and innovative technologies that are new to the market”.
Furthermore, the hotel features 169 hotel rooms and suites, and a large meeting space venue, as well as an outdoor pool and deck area.
“Guests are welcomed with our unique brand of Hard Rock hospitality; it’s a combination of the vibe of our beautifully designed building blended with the passion for service from our team members,” stated Mark Birtha, president of Hard Rock Hotel and Casino Sacramento at Fire Mountain.
“Many of our employees come from right here in the Sacramento area. We made a promise to hire locally, and that resulted in 70 per cent of our staff coming from Yuba and Sutter counties. We had over 35,000 applications for 1,300 positions, which shows you the power and appeal of the Hard Rock brand.”
Glenda Nelson, chairwoman of the Enterprise Rancheria Tribe, added: “This project is the first of its kind, with two tribes joining together to bring this integrated resort to life.
“We are proud of our partnership with Hard Rock and the Seminole Tribe, and we are enthusiastic to continue collaborating to provide guests with an unparalleled entertainment destination experience.”