Turnkey solutions provider Oryx Gaming has expanded its European footprint after unveiling a new partnership with Serbian operator Admiral Bet.
The agreement sees the Bragg Gaming Group brand launch its entire portfolio of in-house and third-party casino content with the operator’s online platform, encapsulating in excess of 8,000 titles that includes recent release Battle Dwarf and Back to the Fruits.
Vladan Jocić, managing director and CFO of Admiral Bet, said of the new deal: “Our collaboration with Oryx Gaming has so far been effortless thanks to its cutting-edge integration technology and knowledgeable team.
“With top-performing games from some of the industry’s leading studios, as well as Oryx Gaming’s own proprietary content, its portfolio is certain to be an instant hit with our players and we look forward to a roadmap of more exciting releases ahead.”
The supplier’s catalogue of casino games will be integrated with Admiral Bet via Oryx Hub, which gives access to new releases from partnered studios such as Gamomat, Kalamba Games, Golden Hero and Givme Games.
It is said that the deal enables Admiral Bet, a Novomatic Group brand, “to seamlessly access world-class content live on Oryx Hub with a single integration account, together with additional promotional and compliance tools”.
Matevz Mazij, managing director of Oryx Gaming, added: “Admiral Bet is a major operator in Serbia, making it an ideal partner to further establish our brand in the local market and maximise our reach across Europe.
“Our reputable portfolio of engaging and innovative casino games, complemented by the pioneering Oryx Hub, has helped us secure this significant deal and will provide Admiral Bet with content that both existing players and new audiences will love.”
This latest content-based partnership builds on a busy October for Oryx which has been agreements entered alongside online casino game development studio BF Games, Hero Gaming and Delasport.