FanDuel has added further depth to its roster of US-based sporting sponsorship as the firm rolled-out a new link-up with the Pittsburgh Steelers, which is set to last throughout the current 2019/20 season.
Becoming the ‘official daily fantasy partner’ of the National Football League franchise, it follows a similar such deal entered earlier this month alongside the Indianapolis Colts.
Under the terms of the deal, the fully integrated marketing agreement is to feature FanDuel prominently at the Steelers’ Heinz Field home, as well as giving the firm access to marketing assets ranging from LED and scoreboard video signage, to radio, television and digital advertising.
“We’re excited to bring FanDuel into the fold as our official daily fantasy partner,” noted Ryan Huzjak, Pittsburgh Steelers vice president of sales and marketing. “We think Steelers fans will enjoy the FanDuel platform and the opportunity to compete for unique Steelers prizes.”
As part of the sponsorship FanDuel states that it’s to offer “unique, once-in-a-lifetime experiences for customers,” including access to a fantasy camp event at Heinz Field. More information on the event will be announced in the coming weeks and months.
“We truly admire the historical franchise the Steelers have built, and Pittsburgh is an incredible sports town,” added Matt King, CEO FanDuel. “Our Pennsylvania customers love their teams and their players, and by partnering with the Steelers, we’ll further deliver on our promise to further engage fans and meaningfully grow our brand.”
The Pittsburgh Steelers head into Monday Night Football looking to add to a 2-4 win/loss record against the as yet winless Miami Dolphins.
Opening the season with a crushing 33-3 defeat against New England Patriots at Massachusetts’ Gillette Stadium, further subsequent losses came courtesy of the Seattle Seahawks and San Francisco 49ers.
During the next three game weeks victories over the Cincinnati Bengals and Los Angeles Chargers sandwiched a narrow 26-23 reverse at home to the Baltimore Ravens.
