The Endemol Shine Group‘s B2B games platform Playzido has unveiled an extension to its ongoing agreement with the Rank Group, building upon partnerships entered alongside Lottoland and GVC Holdings last month.
Under the terms of the deepened deal ten exclusive games are to be built onto the Playzido platform over the course of the next 12 months, with the titles set to be only available to Rank’s customers through their Grosvenor and Mecca brands.
Stuart Banks, managing director of Playzido, said of the agreement: “We are delighted that Rank have chosen to build their exclusive games on Playzido and take our successful relationship to the next level.
“As a platform, we pride ourselves on our ability to understand and serve the needs of our operators and it is a pleasure to be able to work closely with Rank to help them achieve their goals.”
All titles covered under the terms of the new partnership will also benefit from the UK headquartered firm’s free spins factory, which will give Rank access to tools and features designed to keep their players engaged.
Playzido’s catalogue initially went live with Rank in December 2018, with the initial agreement including games such as Deal or No Deal: Rapid Round and Oliver Twist.
Bhotesh Maheshwari, head of casino and games at the Rank Group, added: “Playzido have become a valued partner over the past year and it was a straightforward decision to choose to build these exclusive games through them. Playzido’s platform has proven to be well-suited to our needs and we look forward to continuing our close strategic partnership going forward.”
Earlier this month the Rank Group lauded a successful quarter for the period ending September 30, as it stressed “delight” at early flow revenue generated as a result of transformative initiatives unveiled in December 2018.
Announcing its latest trading update the group shows that total net gaming revenue grew nine per cent for the quarter, while on a digital basis that figure soars to an increase on 16 per cent with venue like-for-like NGR also nine per cent