Lindar Media, the UK-based operator of white label online casino and bingo brands, has entered into a new content distribution agreement alongside Blueprint Gaming.
Further extending its presence within the global igaming industry, UK-based slots developer Blueprint Gaming is to see a selection of its slots go live with Lindar’s flagship online bingo brand MrQ.
Savvas Fellas, managing director at Lindar Media, said: “We’re excited to have secured this deal with Blueprint Gaming, which will allow MrQ players to enjoy some of the industry’s most fun and engaging slot games.
“This is an important step in our efforts to further improve the quality of our casino offering to complement our core bingo product. We can’t wait for Blueprint games to go live.”
Under the terms of the deal a wide range of Blueprint titles are set to go live with MrQ, including its Megaways series and original titles.
It’s said that the integration of Blueprint’s diverse slots portfolio “will significantly enhance the operator’s casino offering,” allowing them to reach a wider audience with content that is already popular with players across the globe.
“This is a great partnership for us and further demonstrates the appeal of our games, “ commented Jo Purvis, director of marketing and relationships at Blueprint Gaming.
“We know that our online slots work well as a cross-channel tool for online bingo operators and fully expect MrQ players to enjoy the thrilling experience that our innovative content offers.”
Earlier this month Purvis took part in a CasinoBeats roundtable which looked at the evolving methods of reaching players and the importance of a variety of marketing tools.
Giving views on a number of issues alongside Purvis was Simon Hammon, chief product officer at Relax Gaming, Carl Ejlertsson, director of business development at Red Tiger Gaming and Peter Causley, co-founder and managing director Lightning Box.